Our first time entering into the Marrakech medina, or old town, was much like someone who has seen lots of movies set in Morocco would expect. Motorbikes were whizzing down tight and crowded alleyways, we got lost multiple times and the lively district was teeming with crowds at every turn — at 11 pm.
But when dawn broke and we stepped out of our riad accommodations back into the streets, it was a different look and feel altogether. Shopkeepers were sweeping and preparing to open their stalls, spices from the market filled the air and all was quiet as the city began to wake to another day. We also quickly learned that Marrakech is more than its medina. Outside the ancient walls lies a lovely city with palm tree-lined streets, expansive resorts and friendly residents at every turn. It’s much like the rest of Morocco: welcoming, a bit chaotic and utterly charming in every way.
You can see much of Marrakech in three days. In fact, many Morocco itineraries include only short stays in a given city, whether travelers arrive via cruise ship port or on a tour of the country with stops in Fez, Chefchaouen, Rabat, Tangier and Casablanca. However you wish to see Marrakech with kids, here’s how to make your visit the most magical.
Like many who visit the “Red City,” so named for the distinctive red clay used to create its walls and buildings, make your first stop the medina. A UNESCO World Heritage Site, it is the historic heart of Marrakech and you can easily spend a full day here.
This maze-like quarter dates back nearly two centuries to the Berber dynasty, with architecture that has remained largely intact since the medieval days. Inside the medina, traditional markets known as souks sprawl across the district, selling spices, textiles, pottery, jewelry and even toys for the kids, who will feel as if they’ve stepped into Aladdin. The colorful displays, the scent of the spices and the bickering bartering all around can be an overload to the senses but is part of what travelers love about the city.
At the center of the medina, the famed Jemaa el-Fnaa square is filled with musicians, snake charmers, food vendors and storytellers, particularly at night, and offers a glimpse into traditional Moroccan culture. Branch out from this area to the medina’s historical landmarks like the Koutoubia Mosque, the Saadian Tombs and the ornate Bahia Palace.
Navigating the medina can be a bewildering experience due to its complex layout, so hire a tour guide to show you the highlights and help you find your way. Our CB Travel Advisors can pair you with a private guide who is a great match for the ages of your kids. When it comes time to grab a meal, skip the vendors and any restaurants on the streets and turn to the rooftops.
The medina’s rooftop restaurants are peaceful retreats, decorated with traditional tiles, lanterns and textiles, and they afford cool breezes and unobstructed views of Atlas Mountains in the distance. Despite the rumors that alcohol is forbidden in Marrakech, you’ll be able to sip a nice glass of wine in rooftop establishments like Nomad and Le Salama. For an out-of-this-world dinner, try Comptoir Darna just outside the medina walls, which is decked out in red velvet, lanterns and lavish decor. While you enjoy traditional dishes, belly dancers and tray dancers in ornate costumes enhance the evening as they move gracefully through the dining area.
If you want to experience a truly authentic stay, book a riad. These traditional Moroccan homes and palaces are built around interior gardens and courtyards and are extremely private as they do not have windows to the outside. While some can certainly be ho-hum, some are extraordinary. However, after spending two weeks in Morocco, we found we preferred more traditional hotels, and there are riad-style properties that combine authenticity with luxury-level services and amenities. Our Advisors work with a vetted list of such accommodations; reach out for details or to book.
If your heart is set on staying within the medina, consider La Sultana, which is made up of five adjoining riads clustered around a heated pool, or Palais Donab, an 18th-century palace that blends Moorish architecture with modern comforts. Both are an easy walk from Jemaa el-Fna.
Our expert Travel Advisors can design a custom itinerary, arrange private guides and experiences, and book vetted accommodations, often with exclusive perks to pass along. Click to send us a request.
After the hustle and bustle of the medina, begin your next day at the captivating Jardin Majorelle, renowned for its intense blue accents and exotic plants. Created by French painter Jacques Majorelle in the 1920s and restored by fashion designer Yves Saint Laurent, this two-acre garden houses the Berber Museum, where more than 600 artifacts spanning centuries tell the tale of the indigenous people of North Africa.
You can also explore Menara Garden, known for its peaceful olive groves and large reflecting pool that dates back to the 12th century. The garden features a pavilion plus open space for picnics and walks, and it’s within steps of some of the city’s most refined resorts, including the Four Seasons Resort Marrakech and the Sofitel Marrakech.
After this visit, head to the outskirts of the city and the Palmeraie, lined with more than 100,000 palm trees, and enjoy a camel ride in the peaceful countryside.
Wrap up your day with a family-friendly Moroccan cooking classes and learn how to prepare traditional dishes such as tagine and couscous. The Royal Mansour Marrakech offers classes for beginners to gourmets and is also a great home base, with one- to four-bedroom riad accommodations connected in a single sprawling resort. Royal Mansour also features four on-site restaurants and a large central pool.
On your third day, set off toward the majestic Atlas Mountains, which begin just 25 miles outside Marrakech. You’ll drive through the dramatic landscape of the Tizi n’Tichka pass, reaching elevations of more than 7,000 feet. The pass can be quite challenging due to its winding roads and sharp turns, meaning it’s not great for anyone who easily gets carsick, but the views on a sunny day are stunning.
Start in Setti Fatma, a village known for its seven waterfalls with short treks that are manageable for kids. Or travel a different route to Imlil, where you can find marked hiking trails to Mount Toubkal, the highest peak in North Africa at 13,671 feet. On the way, the town of Asni hosts a market every Saturday where you can find Berber crafts and textiles.
If you want to spend the night in the Atlas Mountains, Sir Richard Branson owns Kasbah Tamadot near Asni with views of Mount Toubkal. The 5-star retreat offers 29 rooms, suites, riads and even unreal glamping-style Berber tents with private decks. There is a spa and delicious dining serving up Moroccan and international dishes, and the entire resort embraces the local Berber culture in décor and offerings.
Unlike other Arab nations, Morocco and specifically Marrakech have a strong Berber influence. The indigenous people of Northern Africa, while adhering to many of the Islamic values introduced to the region, are more flexible in social customs, including women’s roles — women are more visible and involved in their communities and homes. And while Arabic is the official language, lots of Moroccans still speak Berber dialects and French.
Marrakech’s close proximity to Europe and colonial influence from France can be felt in its atmosphere, cuisine and architecture. Still, it’s advisable to wear modest clothing that covers the shoulders, chest and knees.
When visiting the souks, or markets, haggling is expected and you are encouraged to negotiate. Start by offering half of what the seller asks and work your way up, staying polite but firm. Be prepared to walk away if the price isn’t right. Sellers will often call you back with a better offer as you leave.
Relevant Links:
Browse all accommodations and activities in Morocco on Ciao Bambino
Why we love traveling in Morocco with kids
5 outrageous things to do in Morocco with teens
La Sultana Marrakech: Sleep in a UNESCO World Heritage Site
Tangier, Morocco: An easy day trip to Africa from Spain
Editor’s note: This post was accurate when published. We advise checking independently for the latest information and updates. Ciao Bambino does not accept responsibility or liability for any errors or omissions in, or for any actions taken based on, the information presented.
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