Trip Planning

Introducing Shermans Travel

Ready for a refreshing travel resource? Let me introduce Shermans Travel. Not only does this publisher offer a beautiful travel magazine and informative website, but they are now featuring content around family travel.

What I appreciate about Shermans Travel is that they realized the need for value as part of luxury travel long ago. Before portfolios began shrinking, Shermans Travel marketed to customers who weren’t interested in throwing money around — rather, they targeted people looking for an excellent, value-rich experience. Shermans coined the term “Smart Luxury” around this kind of traveler.

Shermans Travel highlights these good values in both traditional and unique venues, not simply pandering to predictable resorts and advertisers. They uncover quaint areas and unusual accommodations too. In each destination they offer “Splurge” and “Great Value” options for accommodations, activities and restaurants. In addition, the gorgeous photography ensures my annual renewal of this magazine.

While most of our travel planning is done online, it’s a joy to peruse printed materials too. Sherman’s coverage of destinations is in-depth and thoughtful. After reading an edition that highlighted Thailand, I was ready to pack my bags. Well, that will have to stay on my wish list a little longer, but I in that same edition they had an excellent article on the Sanibel and Captiva area which I used as a resource for our upcoming beach vacation. You can check out their article on Pine Island Sound — this is one of my favorite vacation venues in Florida.

Relevant Links:

Value Travel Remains King in 2010

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