Nira Alpina St. Moritz Switzerland

What Does ‘New Luxury’ Mean for Families?

Chances are that you’ve already had a taste of ‘new luxury.’ Hoteliers are working hard to meet the increasingly complex needs of the 2013 traveler and for many brands this means a significant overhaul in their approach to the guest experience. What is new luxury anyway?

This very subject was the big topic at this year’s International Luxury Travel Market show in Cannes. Nicholas Coleridge, the President of Condé Nast International and Managing Director of Condé Nast Britain, gave a brilliant presentation defining ‘new luxury.’

Nira Alpina Stars Restaurant

New Kid-Friendly Boutique Hotel in St. Moritz

St. Moritz is one of the world’s iconic ski destinations for glitz and luxury. Although it can be entertaining check out all the glam shops, hotels, and restaurants for a stroll or dinner, with young kids, it can be more relaxing to be in a lower key atmosphere where you aren’t consistently aware of how everyone is behaving.

I actually found St. Moritz, the destination, …