Value Remains King in 2010

One of the few positive consequences of the travel downturn over the past year is that it has forced hotels at every quality level to become more value conscious.

Hoteliers who have been able to figure out how to manage costs while maintaining value for their guests have been able to ride out the storm while keeping occupancy rates higher than the industry average. I’ve seen this trend in action repeatedly through both our booking activity on Ciao Bambino and my own travel experiences.