It’s been a quiet editorial week on Ciao Bambino as I’ve been the dedicated family travel media representative in Cannes at International Luxury Travel Market (ILTM). This is the travel industry’s best luxury event where global brands roll out all they have in store for the upcoming year.
The exciting news is that families were a huge topic of discussion for practically every luxury travel company. New luxury is being defined as 100% individual travel experiences; no more one stop amenities and services to suit all tastes. Of course, families have their own very specific set of needs and requirements and brands are putting serious thought into how to create exceptional experiences for them.
Stay tuned for a full report over the next few weeks around what to expect in 2013 and beyond for luxury-loving families!